Pošta, telekomunikácie a elektronický obchod, 2025 (roč. 20), číslo 1

Original contributions, Original article, Research article

The Design of an Automated Trading System for Virtual Currencies

Daniel Gachulinec, Juraj Fabuš

Pošta, telekomunikácie a elektronický obchod 2025, 20(1):1-5 | DOI: 10.26552/pte.C.2025.1.1  

This article explores the integration of modern technologies, particularly into Automated Trading Systems for cryptocurrency markets. By leveraging algorithmic trading, ATS eliminates emotional biases, ensures rapid trade execution, and allows for simultaneous monitoring of multiple indicators. The study delves into the foundational concepts of algorithmic trading, including technical analysis, trading strategies, and the unique characteristics of cryptocurrencies, with blockchain technology as their backbone.

Tvorba a implementácia firemnej značky v kontexte marketingovej identity podniku

Erika Kajbová

Pošta, telekomunikácie a elektronický obchod 2025, 20(1):6-15 | DOI: 10.26552/pte.C.2025.1.2  

The goal of this article is to examine the process of creating a corporate brand and its impact on the marketing identity of a business. The article is based on the results of the author's bachelor's thesis and relies on theoretical foundations of branding. It analyzes a case study of brand design for a business combining bookstore and cafe.

Analýza funkcionalít systému DOMUS 11 a jeho vplyv na transparentnosť a efektívnosť správy bytových domov

Matej Bomboš, Juraj Fabuš

Pošta, telekomunikácie a elektronický obchod 2025, 20(1):16-21 | DOI: 10.26552/pte.C.2025.1.3  

This article explores the DOMUS 11 information system by ANASOFT, a leading property management software in Slovakia and the Czech Republic. It highlights its key features, including open banking, electronic voting, and energy consumption monitoring, which streamline payments and enhance transparency. With its modular design and a broader, more comprehensive set of features, DOMUS 11 surpasses competitors like EasySVB and Resitech. The article highlights its practical benefits and hints at its future potential in property management.

Interdisciplinárny pohľad na neuromarketing: spojenie neurovedy a marketingu pre pochopenie spotrebiteľského správania

Alica Kovaľová

Pošta, telekomunikácie a elektronický obchod 2025, 20(1):22-31 | DOI: 10.26552/pte.C.2025.1.4  

The article examines how neuromarketing shapes consumer behavior using emotions and subconscious cues. It discusses how neuroscience improves traditional marketing strategies. Case studies show successful brand applications. The aim is to highlight neuromarketing's potential in modern marketing.

Stanovenie relevantných trhov v digitálnom priestore

Lucia Madleňáková, Margita Majerčáková, Radovan Madleňák

Pošta, telekomunikácie a elektronický obchod 2025, 20(1):32-43 | DOI: 10.26552/pte.C.2025.1.5  

This paper addresses the issue of defining the relevant market within the context of European Union (EU) competition law. The theoretical section explores the historical development of the concept of the relevant market, the differences between economic and legal market definitions, and the legislative framework in the EU and Slovakia. The analytical section presents qualitative and quantitative approaches to defining the relevant market, including the practical application of methods such as the SSNIP and SSNDQ tests, paying particular attention to their applicability in digital markets. The article emphasises the importance of combining qualitative...