Pošta, telekomunikácie a elektronický obchod - Najnovšie články
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Efektivita e-learningových systémov vo vysokoškolskom vzdelávaní a ich porovnanie podľa svetového rebríčka ARWUOriginal contributions, Original article, Research article
Natália Jurkechová, Juraj Fabuš
Pošta, telekomunikácie a elektronický obchod 2025, 20(2):43-49 | DOI: 10.26552/pte.C.2025.2.5 
E-learning has become a useful tool for education not only in leading universities in recent decades. It is an efficient and flexible form of education that uses modern technology to support learning. The aim of this paper is to explore the concept of e-learning, to characterize its different types and to analyze the representation of e-learning systems in leading universities.
Využitie AI v CRM pre malé a stredné podniky: Výzvy, problémy a riešeniaOriginal contributions, Original article, Research article
Daniil Morozov, Mariana Strenitzerová, Tatiana Čorejová
Pošta, telekomunikácie a elektronický obchod 2025, 20(2):32-42 | DOI: 10.26552/pte.C.2025.2.4
The article aims to analyze the integration of artificial intelligence (AI) into customer relationship management (CRM) systems, particularly within small and medium-sized enterprises (SMEs). It summarizes current research findings, identifying key challenges and barriers SMEs face, including data quality, technological infrastructure, organizational readiness, employee resistance, and ethical concerns. The study also proposes practical solutions and strategies for successfully implementing AI-based CRM in SMEs.
The Impact of Digitalization on Employment and Human Resource Management: An Analytical and Conceptual ReviewOriginal contributions, Original article, Research article
Ivona Chupaň Kunertová, Mariana Strenitzerová
Pošta, telekomunikácie a elektronický obchod 2025, 20(2):20-31 | DOI: 10.26552/pte.C.2025.2.3
Digitalization fundamentally transforms employment, work organization, and human resource management (HRM). This paper analyses how digital transformation reshapes work structures, HRM practices, and employee well-being, with a particular focus on the role of technostress. Using an analytical and integrative approach based on recent scientific literature and international policy reports, it identifies key relationships between digitalization, technological demands, and organizational responses. The findings show that digitalization reconfigures rather than eliminates jobs, while AI-driven HRM enhances efficiency but raises ethical and psychological...
Digitalization of the Restaurant Sector as a Tool of Competitive Advantage in the MarketOriginal contributions, Original article, Research article
Rebecca Neumannová, Natália Stalmašeková
Pošta, telekomunikácie a elektronický obchod 2025, 20(2):12-19 | DOI: 10.26552/pte.C.2025.2.2
Digitalization represents a significant factor in the development of the restaurant sector, which came under severe pressure during the COVID-19 pandemic. The implementation of innovative technologies such as QR codes, digital ordering systems, and electronic menus has enabled businesses to increase the efficiency of operational processes and maintain competitiveness. The aim of this paper is to analyze the main approaches to digitalization in the restaurant sector and to identify its benefits and limitations based on available literature and conceptual models. The findings indicate that digital solutions can contribute not only to cost and error reduction...
Analýza a komparácia kľúčových UX/UI prvkov v dizajne hotelových webových stránokOriginal contributions, Original article, Research article
Ivana Kardošová, Radovan Madleňák
Pošta, telekomunikácie a elektronický obchod 2025, 20(2):1-11 | DOI: 10.26552/pte.C.2025.2.1
Stále väčší počet ľudí využíva internet na prípravu svojich výletov, vyhľadávanie hotelov a ich samotnú rezerváciu. Preto je online prítomnosť hotelov v dnešnej dobe veľmi kľúčová. Hotelová webová stránka slúži nielen ako marketingový nástroj, ale aj ako tzv. most medzi hotelom a súčasnými alebo potencionálnymi hosťami. Predmetom tohto vedeckého článku je analýza a komparácia kľúčových UX/UI prvkov v dizajne hotelových webových stránok. Cieľom je určiť, ako implementácia identifikovaných prvkov ovplyvňuje interakciu používateľov, ich používateľský zážitok a efektivitu online rezervácií. Teoretická časť je zameraná na základnú terminológiu z oblasti...
Stanovenie relevantných trhov v digitálnom priestoreOriginal contributions, Original article, Research article
Lucia Madleňáková, Margita Majerčáková, Radovan Madleňák
Pošta, telekomunikácie a elektronický obchod 2025, 20(1):32-43 | DOI: 10.26552/pte.C.2025.1.5
This paper addresses the issue of defining the relevant market within the context of European Union (EU) competition law. The theoretical section explores the historical development of the concept of the relevant market, the differences between economic and legal market definitions, and the legislative framework in the EU and Slovakia. The analytical section presents qualitative and quantitative approaches to defining the relevant market, including the practical application of methods such as the SSNIP and SSNDQ tests, paying particular attention to their applicability in digital markets. The article emphasises the importance of combining qualitative...
Interdisciplinárny pohľad na neuromarketing: spojenie neurovedy a marketingu pre pochopenie spotrebiteľského správaniaOriginal contributions, Original article, Research article
Alica Kovaľová
Pošta, telekomunikácie a elektronický obchod 2025, 20(1):22-31 | DOI: 10.26552/pte.C.2025.1.4
The article examines how neuromarketing shapes consumer behavior using emotions and subconscious cues. It discusses how neuroscience improves traditional marketing strategies. Case studies show successful brand applications. The aim is to highlight neuromarketing's potential in modern marketing.
Analýza funkcionalít systému DOMUS 11 a jeho vplyv na transparentnosť a efektívnosť správy bytových domovOriginal contributions, Original article, Research article
Matej Bomboš, Juraj Fabuš
Pošta, telekomunikácie a elektronický obchod 2025, 20(1):16-21 | DOI: 10.26552/pte.C.2025.1.3
This article explores the DOMUS 11 information system by ANASOFT, a leading property management software in Slovakia and the Czech Republic. It highlights its key features, including open banking, electronic voting, and energy consumption monitoring, which streamline payments and enhance transparency. With its modular design and a broader, more comprehensive set of features, DOMUS 11 surpasses competitors like EasySVB and Resitech. The article highlights its practical benefits and hints at its future potential in property management.
Tvorba a implementácia firemnej značky v kontexte marketingovej identity podnikuOriginal contributions, Original article, Research article
Erika Kajbová
Pošta, telekomunikácie a elektronický obchod 2025, 20(1):6-15 | DOI: 10.26552/pte.C.2025.1.2
The goal of this article is to examine the process of creating a corporate brand and its impact on the marketing identity of a business. The article is based on the results of the author's bachelor's thesis and relies on theoretical foundations of branding. It analyzes a case study of brand design for a business combining bookstore and cafe.
The Design of an Automated Trading System for Virtual CurrenciesOriginal contributions, Original article, Research article
Daniel Gachulinec, Juraj Fabuš
Pošta, telekomunikácie a elektronický obchod 2025, 20(1):1-5 | DOI: 10.26552/pte.C.2025.1.1
This article explores the integration of modern technologies, particularly into Automated Trading Systems for cryptocurrency markets. By leveraging algorithmic trading, ATS eliminates emotional biases, ensures rapid trade execution, and allows for simultaneous monitoring of multiple indicators. The study delves into the foundational concepts of algorithmic trading, including technical analysis, trading strategies, and the unique characteristics of cryptocurrencies, with blockchain technology as their backbone.
Digital Twin in the Management and Technology of Enterprise Transport Services in LogisticsOriginal contributions, Original article, Research article
Peter Malacký
Pošta, telekomunikácie a elektronický obchod 2024, 19(2):19-25 | DOI: 10.26552/pte.C.2024.2.3
This article explores the use of digital twin technology in logistics management and transportation services. It reviews current research, theoretical foundations, and highlights real-world implementations, particularly examples from Slovakian companies. The benefits of digital twins, such as improved efficiency, real-time optimization, and enhanced decision-making capabilities, are demonstrated through practical case studies. The article concludes that digital twins contribute significantly to modern logistics innovation and competitiveness.
Digitalisation and Smart Development of the Slovak Republic in the Context of the Digital Decade of the European UnionOriginal contributions, Original article, Research article
Ivona Chupaň Kunertová, Mariana Strenitzerová
Pošta, telekomunikácie a elektronický obchod 2024, 19(2):9-18 | DOI: 10.26552/pte.C.2024.2.2
Digitalisation and smart development are critical for economic growth, societal progress, and improving quality of life in the 21st century. Slovakia, as a member of the European Union, strives to align with the goals of the European Union Digital Decade 2030 through national strategies. This article analyses Slovakia’s progress in digital skills, infrastructure, enterprise digitalisation, and public services. While advancements are noted in basic digital skills and high-capacity network coverage, significant gaps remain in advanced skills, 5G adoption, and digital public services. Recommendations highlight the importance of infrastructure...
Innovative Strategies for Sustainable Growth in the Digital EconomyOriginal contributions, Original article, Research article
Rebecca Neumannová, Katarína Repková Štofková
Pošta, telekomunikácie a elektronický obchod 2024, 19(2):1-8 | DOI: 10.26552/pte.C.2024.2.1
This paper examines the role of innovative strategies in fostering sustainable growth within the digital economy, with a specific focus on small and medium enterprises (SMEs). Employing a Systematic Literature Review (SLR) methodology, the study highlights the interplay between digital transformation, innovation, and sustainability. Key findings emphasize the importance of integrating digital technologies and green practices to ensure long-term competitiveness. This research presents actionable insights supported by visual analyses, enhancing the understanding of innovation strategy development in the context of evolving market dynamics.
Transportation and Location-Allocation ProblemsOriginal contributions, Original article, Research article
Peter Malacký
Pošta, telekomunikácie a elektronický obchod 2024, 19(1):29-35 | DOI: 10.26552/pte.C.2024.1.4
This article provides a comprehensive overview of transportation and location allocation problems within transportation and logistics systems theory, with emphasis on their mathematical formulations. Recent research developments, including optimization approaches and real-world applications, are discussed. Two case studies from the Slovak automotive sector highlight practical implementations, specifically plant location and inbound logistics optimization.
Exploring the Implementation of Artificial Intelligence in B2BOriginal contributions, Original article, Research article
Maryna Konovalova, Tatiana Čorejová
Pošta, telekomunikácie a elektronický obchod 2024, 19(1):19-28 | DOI: 10.26552/pte.C.2024.1.3
This article examines the implementation of artificial intelligence in the B2B sector through an analysis of existing scientific literature and industry reports. Based on the review of scholarly studies, it highlights key technologies and methods that are transforming sales and marketing processes. The research reveals that artificial intelligence facilitates the automation of routine tasks, the analysis of large datasets, and the personalization of offerings, leading to increased customer satisfaction and more efficient sales strategies. The discussion addresses the impacts of artificial intelligence on efficiency, innovation, and the adaptation...
The Impact of Black Friday on Slovak Retail and Consumer BehaviourOriginal contributions, Original article, Research article
Viktória Cvacho, Radovan Madleňák
Pošta, telekomunikácie a elektronický obchod 2024, 19(1):11-18 | DOI: 10.26552/pte.C.2024.1.2
The article analyses the impact of Black Friday on retail, consumer behaviour, and the development of e-commerce, with a focus on the specifics of the Slovak market. The article examines psychological factors such as the sense of urgency and fear of missing out, cultural differences, and economic determinants. The findings indicate that Slovak consumers prefer affordable products, particularly in categories such as electronics and cosmetics, and are increasingly relying on online platforms for shopping. Unlike Western Europe, where sustainability plays a significant role, the Slovak market remains primarily price driven. The implementation of new...
Perspektíva využívania platformovej práce ako novej formy zamestnaniaOriginal contributions, Original article, Research article
Mariana Strenitzerová
Pošta, telekomunikácie a elektronický obchod 2024, 19(1):1-10 | DOI: 10.26552/pte.C.2024.1.1
The rapid rise of the platform economy is changing European labour markets. Platform work, defined as matching the demand and supply of paid work through an online platform, brings new challenges to workers. This is a new trend that is starting to develop in Europe. The aim of the article is to point out various aspects related to the platform work based on the results of primary and secondary research.