Pošta, telekomunikácie a elektronický obchod 2024, 19(2):1-8 | DOI: 10.26552/pte.C.2024.2.1
Innovative Strategies for Sustainable Growth in the Digital Economy
- 1 Katedra spojov, FPEDAS, Žilinská univerzita v Žiline
This paper examines the role of innovative strategies in fostering sustainable growth within the digital economy, with a specific focus on small and medium enterprises (SMEs). Employing a Systematic Literature Review (SLR) methodology, the study highlights the interplay between digital transformation, innovation, and sustainability. Key findings emphasize the importance of integrating digital technologies and green practices to ensure long-term competitiveness. This research presents actionable insights supported by visual analyses, enhancing the understanding of innovation strategy development in the context of evolving market dynamics.
Kľúčové slová: innovation strategy, digital transformation, green innovation, business model, sustainability, SMEs, SALSA methodology
Vložený: November 11, 2024; Revidovaný: November 11, 2024; Přijatý: November 27, 2024; Uverejnené online: November 30, 2024; Uverejnené: December 1, 2024 Zobraziť citáciu
Referencie
- OECD: Addressing the Tax Challenges of the Digital Economy, OECD Publishing, Paris, 2014, 126 pages, ISBN 978-926421-878-9.
- ANJUM, A.: An Overview on the Crucial Nature of Innovation Strategies for Sustainable Businesses, Emerald Publishing, 2020, 185 pages, DOI: 10.1108/JSMA-08-2019-0154.
Prejsť k pôvodnému zdroju... - KUNG, M.T., ZHANG, Y.: Creating Competitive Markets for Small Businesses with E-Business Strategy, International Journal of E-Business Research, Vol. 7(4), 2011, pp. 31-49, DOI: 10.4018/jebr.2011100103. Prejsť k pôvodnému zdroju...
- BODROV, V., ZRYBNIEVA, I., SAZONOVA, S., SYDORUK, I., ORLENKO, O.: Strengthening the Relationship Between Digitalization and the National Smart Economy Model for the Implementation of the Strategy of Innovative Development, Financial and Credit Activity: Problems of Theory and Practice, Vol. 3(50), 2023, pp. 308-317, DOI: 10.55643/fcaptp.3.50.2023.4084. Prejsť k pôvodnému zdroju...
- LEWANDOWSKA, A., CHERNIAIEV, H.: R&D Cooperation and Investments Concerning Sustainable Business Innovation: Empirical Evidence from Polish SMEs, Sustainability, Vol. 14, 2022, Article 9851, DOI: 10.3390/su14169851. Prejsť k pôvodnému zdroju...
- WU, S., CHENG, P., YANG, F.: Study on the Impact of Digital Transformation on Green Competitive Advantage: The Role of Green Innovation and Government Regulation, PLOS ONE, Vol. 19(8), 2024, Article e0306603, DOI: 10.1371/journal.pone.0306603. Prejsť k pôvodnému zdroju...
- LÓPEZ, D., OLIVER, M.: Integrating Innovation into Business Strategy: Perspectives from Innovation Managers, Sustainability, Vol. 15, 2023, Article 6503, DOI: 10.3390/su15086503. Prejsť k pôvodnému zdroju...
- HOSSEINZADEH SHAHRI, M., SARVESTANI, M.N.: Business Model Innovation as a Turnaround Strategy, Journal of Strategy and Management, Vol. 13(2), 2020, pp. 208-226, DOI: 10.1108/JSMA-08-2019-0154. Prejsť k pôvodnému zdroju...
- DIGITALIZATION AND GREEN BUSINESS INNOVATION: Study on the Impact of Digitalization and Its Role in Sustainable Business Practices, 2023, 15 pages, internal distribution.
Tento článok je publikovaný v režime otvoreného prístupu k vedeckým informáciam (Open Access), ktorý je distribuovaný pod licenciou Creative Commons Attribution 4.0 International License (CC BY 4.0), ktorá umožňuje distribúciu, reprodukciu a zmeny, ak sa pôvodna práca riadne ocitovaná. Distribúcia, reprodukcia alebo zmeny, ktoré nie sú v súlade s podmienkami tejto licencie, nie sú povolené.