Pošta, telekomunikácie a elektronický obchod, 2023 (roč. 18), číslo 2
Original contributions, Original article, Research article
Analýza rizík v odvetví kuriérskych, expresných a balíkových služieb
Stanislava Komačková
Pošta, telekomunikácie a elektronický obchod 2023, 18(2):1-10 | DOI: 10.26552/pte.C.2023.2.1 
One of the basic requirements for delivering parcels is to analyse the risks involved. That is why the paper deals with the analysis of risks in the courier, express, and parcel industry through the qualitative method FMEA in the process of delivery to parcel lockers. The paper aims to identify, analyse, and recommend actions for companies operating in the CEP market. The research results provide a comprehensive overview and quantification of the risks associated with parcel locker delivery.
Hodnotenie vplyvu sankcií proti Ruskej federácii na odvetvie dopravy
Maryna Konovalova, Tatiana Čorejová
Pošta, telekomunikácie a elektronický obchod 2023, 18(2):11-18 | DOI: 10.26552/pte.C.2023.2.2
The paper maps the sanctions adopted by the European Union (EU) and against the Russian Federation (RF) in the context of the conflict in Ukraine and their impact on the transport industry. It presents the structure of the adopted packages of EU economic sanctions against Russia in the context of time and content. Subsequently, it evaluates the effectiveness of the economic sanctions adopted in 2022 focused on the transport sector. It evaluates the economic consequences of sanctions against the RF from the point of view of volumes of transported tonne-kilometers (tkm) in sea, air and road transport based on statistical data. From the point of view...
Metódy využívané pre tvorbu digitálnej marketingovej stratégie a ich aplikácia
Viktória Polčicová, Radovan Madleňák
Pošta, telekomunikácie a elektronický obchod 2023, 18(2):19-24 | DOI: 10.26552/pte.C.2023.2.3
The article systematically reviews and analyses the methods used in shaping digital marketing strategy. It focuses on guiding the concept of digital marketing strategy and discusses in detail the specific practices used in this area. It aims to describe and explain in detail the relevance of these methods to the contemporary business world and their contribution to the formation of effective marketing strategies for companies.