Pošta, telekomunikácie a elektronický obchod, 2017 (roč. 12), číslo 1
Aplikácia diagnostickej metódy FMEA v kuriérskej spoločnosti DPD
Lucia Gašperová
Pošta, telekomunikácie a elektronický obchod 2017, 12(1):1-9 | DOI: 10.26552/pte.C.2017.1.1 
The contribution considers the quality diagnostic of the postal company Direct Parcel Distribution SK s.r.o. by applying FMEA method, which focuses on the analysis of failure and effect. Early detection of possible failures in the operating activities of the company can eliminate the formation of additional costs of their removal. The aim is to find out the risk level of failures formation in the process of parcel delivering and to propose recommendations for improving the process.
Ponuka a dopyt po Instant messagingu generácie Y
Adriana Glončáková, Emília Madudová
Pošta, telekomunikácie a elektronický obchod 2017, 12(1):10-19 | DOI: 10.26552/pte.C.2017.1.2
The number of active instant messaging users shows the success of the medium and in the short period it has been available to the public. Especially among teenagers, instant messaging has become one of the most important communication means. The goal of the research is to find out, what are the reasons of using instant nowadays and how the using of instant messaging influence the consumer behaviour, communication habits and social inclusion.
Teoretické vymedzenie pridanej hodnoty z pohľadu zúčastnených subjektov hodnotového reťazca
Radka Hromadíková, Jiří Tengler
Pošta, telekomunikácie a elektronický obchod 2017, 12(1):20-26 | DOI: 10.26552/pte.C.2017.1.3
Defining value allow firms make an optimal decisions about the allocation of resources needed to develop strategic management, measure enterprise performance, and harmonize firm goals. Value and value added is strongly tied with the value chain analysis. The value chain concept describes how companies provide value and competitive benefits based on meeting customer needs and demand. For this reason paper deeply describes main theoretical approaches related to the value theory.
Hodnotiace kritéria elektronických obchodov z pohľadu ochrany spotrebiteľa
Margita Majerčáková
Pošta, telekomunikácie a elektronický obchod 2017, 12(1):27-34 | DOI: 10.26552/pte.C.2017.1.4
E-Commerce is the object of attention for all of the important regional and global organisations. Consumers of the commercial transactions, must have guaranteed security and trustworthiness of the executed transactions. Increase in the trustworthiness in the e-commerce, increases number of the customers, who use this form of shopping.
Návrh online marketingovej stratégie vo vybranej spoločnosti
Mária Matúšková, Matej Pechota, Lucia Madleňáková
Pošta, telekomunikácie a elektronický obchod 2017, 12(1):35-42 | DOI: 10.26552/pte.C.2017.1.5
The main goal of this article is to analyze the current situation and propose improvements for the online marketing strategy of the internet store www.nay.sk. Our article included suggestions and recommendations for improving the online marketing strategy of the internet store nay.sk. The result of this article is a summary of proposals for new online marketing tools and measures for the existing marketing strategy of the internet store www.nay.sk.
Analýza mobilných aplikácií vybraných národných poskytovateľov poštových služieb
Ivan Otto, Juraj Vaculík
Pošta, telekomunikácie a elektronický obchod 2017, 12(1):43-50 | DOI: 10.26552/pte.C.2017.1.6
We analyze the mobile app functionality of national postal services providers. We have selected four countries from around the world for a spectacular survey of mobile applications. Using comparison method, we compared selected mobile applications functionality in different countries. The aim of the paper is to evaluate the current state of the mobile application of Slovak Post and design a new application.