Pošta, telekomunikácie a elektronický obchod 2024, 19(1):19-28 | DOI: 10.26552/pte.C.2024.1.3

Exploring the Implementation of Artificial Intelligence in B2B

Maryna Konovalova1, Tatiana Čorejová1
1 Katedra spojov, FPEDAS, Žilinská univerzita v Žiline


This article examines the implementation of artificial intelligence in the B2B sector through an analysis of existing scientific literature and industry reports. Based on the review of scholarly studies, it highlights key technologies and methods that are transforming sales and marketing processes. The research reveals that artificial intelligence facilitates the automation of routine tasks, the analysis of large datasets, and the personalization of offerings, leading to increased customer satisfaction and more efficient sales strategies. The discussion addresses the impacts of artificial intelligence on efficiency, innovation, and the adaptation of business models, while also considering ethical and regulatory challenges associated with this transformation.

Kľúčové slová: artificial intelligence, B2B, machine learning, implementation, innovation

Vložený: April 13, 2024; Revidovaný: April 13, 2024; Přijatý: April 27, 2024; Uverejnené online: May 1, 2024; Uverejnené: April 30, 2024  Zobraziť citáciu

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Konovalova, M., & Čorejová, T. (2024). Exploring the Implementation of Artificial Intelligence in B2B. Pošta, telekomunikácie a elektronický obchod, 19(1), 19-28. doi: 10.26552/pte.C.2024.1.3
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