Pošta, telekomunikácie a elektronický obchod 2024, 19(1):11-18 | DOI: 10.26552/pte.C.2024.1.2

The Impact of Black Friday on Slovak Retail and Consumer Behaviour

Viktória Cvacho1, Radovan Madleňák1
1 Katedra spojov, FPEDAS, Žilinská univerzita v Žiline


The article analyses the impact of Black Friday on retail, consumer behaviour, and the development of e-commerce, with a focus on the specifics of the Slovak market. The article examines psychological factors such as the sense of urgency and fear of missing out, cultural differences, and economic determinants. The findings indicate that Slovak consumers prefer affordable products, particularly in categories such as electronics and cosmetics, and are increasingly relying on online platforms for shopping. Unlike Western Europe, where sustainability plays a significant role, the Slovak market remains primarily price driven. The implementation of new legislative measures to enhance price transparency and consumer protection underscores the importance of Black Friday in advancing retail development in Slovakia and aligning it with global trends.

Kľúčové slová: Black Friday, E-commerce, Shopping Holiday, Consumer Behaviour, Retail Trends

Vložený: April 13, 2024; Revidovaný: April 13, 2024; Přijatý: April 27, 2024; Uverejnené online: May 1, 2024; Uverejnené: April 30, 2024  Zobraziť citáciu

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Cvacho, V., & Madleňák, R. (2024). The Impact of Black Friday on Slovak Retail and Consumer Behaviour. Pošta, telekomunikácie a elektronický obchod, 19(1), 11-18. doi: 10.26552/pte.C.2024.1.2
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