Pošta, telekomunikácie a elektronický obchod 2025, 20(2):12-19 | DOI: 10.26552/pte.C.2025.2.2

Digitalization of the Restaurant Sector as a Tool of Competitive Advantage in the Market

Rebecca Neumannová1, Natália Stalmašeková1
1 Katedra spojov, FPEDAS, Žilinská univerzita v Žiline

Digitalization represents a significant factor in the development of the restaurant sector, which came under severe pressure during the COVID-19 pandemic. The implementation of innovative technologies such as QR codes, digital ordering systems, and electronic menus has enabled businesses to increase the efficiency of operational processes and maintain competitiveness. The aim of this paper is to analyze the main approaches to digitalization in the restaurant sector and to identify its benefits and limitations based on available literature and conceptual models. The findings indicate that digital solutions can contribute not only to cost and error reduction but also to enhanced customer satisfaction and data collection for strategic decision-making. The article also emphasizes the need for continuous adaptation of restaurant enterprises to technological innovations, which represent a significant contribution to both theory and practice in the fields of services and business.

Kľúčové slová: digitalization, restaurant sector, QR codes, digital menus, competitiveness

Vložený: October 10, 2025; Revidovaný: October 10, 2025; Přijatý: December 11, 2025; Uverejnené: December 16, 2025  Zobraziť citáciu

ACS AIP APA ASA Harvard Chicago Chicago Notes IEEE ISO690 MLA NLM Turabian Vancouver
Neumannová, R., & Stalmašeková, N. (2025). Digitalization of the Restaurant Sector as a Tool of Competitive Advantage in the Market. Pošta, telekomunikácie a elektronický obchod, 20(2), 12-19. doi: 10.26552/pte.C.2025.2.2
Share...
Stiahnuť citáciu
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Zobraziť celý článok

    Referencie

    1. ATOYAN, Varda; OHANYAN, Sofya; MOVSISYAN, Nane; HOVYAN, Vahram. Digitalization as a sociocultural characteristic of the globalization era. In Saudi Journal of Humanities and Social Sciences. [online]. 2023, roč. 8, č. 9. [cit. 2023-05-08]. Available online at: <https://www.researchgate.net/publication/374169750_Digitalization_as_a_Sociocultural_ Characteristic_of_the_Globalization_Era >. ISSN 2415-6256. (s. 296- 299) Prejsť k pôvodnému zdroju...
    2. BAI, Chunguang; QUAYSON, Matthew; SARKIS, Joseph. COVID-19 pandemic digitization lessons for sustainable development of micro-and small- enerprises. In Sustainable production and consumption. [online]. 2021, č. 27. [cit. 2023-05-08]. Available online at: <https://www.sciencedirect.com/science/article/pii/S2352550921001482>. (s. 1989-2001) Prejsť k pôvodnému zdroju...
    3. SUCHÁNEK, Petr. E-commerce, elektronické podnikání a koncepce elektronického obchodování. 1. Vyd. Praha: Ekopress, s.r.o., 2012. 144 s. ISBN 978-80-86929-84-2. (s. 64- 66)
    4. TIWARI, Sumit. An Introduction To QR Code Technology. In International Conference on Information Technology (ICIT). [online]. 2016. [cit. 2023-05-10]. Available online at: <https://www.researchgate.net/publication/318125149_An_Introduction_to_QR_Code_Technology>. ISBN 978-1-5090-3584-7. (s. 39-44) Prejsť k pôvodnému zdroju...
    5. YUAN, Tailing; WANG, Yili; XU, Kun; MARTIN, Ralph; HU, Shi-Min. Two-Layer QR codes. In IEEE transactions on image processing. [online]. 2019, roč. 9, č. 28. [cit. 2023-05-10]. Available online at: <https://www.webofscience.com/wos/woscc/full-record/WOS:000473641100018>. ISSN 1941-0042. (s. 4413- 4428) Prejsť k pôvodnému zdroju...
    6. CHOU, Kuo-Chien; WANG, Ran-Zan. The nested QR code. In IEEE Signal processing letters. [online]. 2022, č. 27. [cit. 2023-05-10]. Available online at: <https://www.webofscience.com/wos/woscc/full-record/WOS:000552964700003>. ISSN 1558-2361. (s. 1230-1234) Prejsť k pôvodnému zdroju...
    7. ESPOSITO, Benedetta; SESSA, Maria Rosaria; SICA, Daniela; MALANDRINO, Ornella. Service innovation in the restaurant sector during COVID-19: digital technologies to reduce customers'risk perception. In TQM Journal. [online]. 2022, roč. 34, č. 7. [cit. 2023-05-15]. Available online at: <https://www.webofscience.com/wos/woscc/full record/WOS:001120734200001>. ISSN 1754-2731 (s. 134-164)109 Prejsť k pôvodnému zdroju...
    8. COMES, Conceicao; MALHEIROS, Cátia; CAMPROS, Filipa; SANTOS, Luís Lima. COVID-19s Impact on the restaurant industry. In Journal sustaiability. [online.] 2022, roč. 18, č. 14. [cit. 2023-05-15]. Available online at: <https://www.webofscience.com/wos/woscc/full-record/WOS:000856671000001>. ISSN 2071-1050. Prejsť k pôvodnému zdroju...
    9. MORALES, Mónica González; RUBIO, José Antonio Cavero. Impact of Digitalization of Sales on the Profitability of the Restaurant Industry during COVID-19. In Journal Citation Reports 2022. [online]. 2023, roč. 11, č. 283. [cit. 2023-05-15]. Available online at: <https://www.webofscience.com/wos/woscc/full-record/WOS:001120734200001>. eISSN 2227-7099 (s. 1-16) Prejsť k pôvodnému zdroju...
    10. SHANIMON, Simon; AELYAMMA, Pavla; VINCE, Thomas; KOTTOOR, Nimmy. COVID-19 and its impact on the restaurant business. In Journal Society of Research Administrations International. [online]. 2023, roč. 5, č. 2. [cit. 2023-05-15]. Available online at: < https://www.researchgate.net/publication/375915608_COVID- 19_AND_ITS_IMPACT_ON_THE_RESTAURANT_BUSINESS>. eISSN 2573-7104 (s. 3882-3894)
    11. MOROKHOVYCH, Vasyl; MOROKHOVYCH, Bohdan. Digital Technologies as an Important Factor of the Restaurant Business Development. In Restaurant and Hotel Consulting Innovations. [online]. 2023, roč. 6, č. 1. [cit. 2023-05-15]. Available online at: <https://www.researchgate.net/publication/370930804_Digital_Technologies_as_an_Important_Factor_of_the_Restaurant_Business_Development>. (s. 27-36) Prejsť k pôvodnému zdroju...
    12. ISKENDER, Ali. Restaurant menus and COVID-19: implications for technology adoption in the post-pandemic era. In Cosumer Behavior in Tourism and Hospitality. [online]. 2023, roč. 18, č. 6. [cit. 2023-05-15]. Available online at: <https://www.researchgate.net/publication/373043271_Restaurant_menus_and_COVID-19_implications_for_technology_adoption_in_the_post-pandemic_era>. ISSN 2752-6666 (s. 1-19) Prejsť k pôvodnému zdroju...
    13. MOHIUDDIN, Mohiuddin; RIDDY, Jannatul Fertheous; PAL, Prokash; HASHEM, Mohammed Abul; HASAN, MD Mahedi; RAJEE, Alimul. Online food ordering system. 2022. [online]. [cit. 2023-05-15]. Available online at: <https://www.researchgate.net/publication/367179633_ONLINE_FOOD_ORDERING_SYSTEM>. (s. 1-31)
    14. NIKOSE, Archana; HATWAR, Aayush; NIKOSE, Akshata; ADIKANE, Dhananjay; GAHARWAR, Khushi. Cafeteria food ordering system using QR code. In International110 Journal of Scientific Research in Science, Engineering and Technology. [online]. 2023, roč. 10, č. 2. [cit. 2023-05-15]. Available online at: <https://www.researchgate.net/publication/370486655_Cafeteria_Food_Ordering_System_using_QR_Code>. eISSN 2394-4099 (s. 157-163) Prejsť k pôvodnému zdroju...
    15. WONG, Chee Chun; CHONG, Lee-Ying; CHONG, Siew Chin; LAW, Checj-Yee. QR food ordering system with data analytics. In Journal of informatics and web engineering. [online]. 2023, roč. 2, č. 2. [cit. 2023-05-15]. Available online at: <https://www.researchgate.net/publication/373896215_QR_Food_Ordering_System_with_ Data_Analytics>. eISSN 2821-370X (s. 249-272) Prejsť k pôvodnému zdroju...
    16. SURYANTARI, Putu Anggi; WIJANARKO, Rendi Panca; WATI, Seftin Fitri Ana; ARIFIYANTI, Amalia Anjani; WULANSARI, Anita; DEVIYANTI, I Gusti Ayu. Application of augumented reality in food ordering system. In International Journal of Electrical Engineering and Information Technology. [online]. 2023, roč. 6, č. 1. [cit. 2023-05-18]. Available online at: <https://www.researchgate.net/publication/369727552_Application_of_Augmented_Reality_in_Food_Ordering_System>. eISSN 2615-2096 (s. 27-36) Prejsť k pôvodnému zdroju...
    17. DHIMAN, Karan; PHANSIKAR, Mayuresh. Online food ordering management system. In International Journal for Research in Applied Science and Engineering Technology. [online]. 2021, roč. 9, č. 7. [cit. 2023-05-18]. Available online at: <https://www.researchgate.net/publication/353403841_Online_Food_Ordering_Management_System>. ISSN 2321-9653 (s. 2096-2107) Prejsť k pôvodnému zdroju...
    18. SAHIN, Esra. An evalution of digital menu types and their advantages. In Journal of tourism and gastronomy studies. [online]. 2020, roč. 8, č. 4. [cit. 2023-05-18]. Available online at: <https://www.researchgate.net/publication/348084076_An_Evaluation_of_Digita l_Menu_Types_and_Their_Advantages>. ISSN 2147-8775. (s. 2374-2386) Prejsť k pôvodnému zdroju...
    19. NEUMANNOVÁ, R. Návrh digitalizácie objednávacieho procesu vo vybranom podniku. Diploma Thesis. Tutor: Natália Stalmašeková, Žilinská univerzita v Žiline. Žilina, 2024. 138 s.

    Tento článok je publikovaný v režime otvoreného prístupu k vedeckým informáciam (Open Access), ktorý je distribuovaný pod licenciou Creative Commons Attribution 4.0 International License (CC BY 4.0), ktorá umožňuje distribúciu, reprodukciu a zmeny, ak sa pôvodna práca riadne ocitovaná. Distribúcia, reprodukcia alebo zmeny, ktoré nie sú v súlade s podmienkami tejto licencie, nie sú povolené.


    Späť na obsah