Pošta, telekomunikácie a elektronický obchod 2021, 16(2):91-99 | DOI: 10.26552/pte.C.2021.2.14
Kvalita poštových služieb ako podporný faktor rozvoja digitálnej ekonomiky
- Žilinská univerzita, Univerzitná 8215/1, 01026 Žilina, Slovensko
The main goal of the article is to analyze the quality of the provision of postal services to legal entities through the National Postal Operator. This article focuses on the multicriteria evaluation of various criteria of customer preferences. It examines the setting up of a universal postal service with a focus on legal entities. The primary research was carried out by means of an electronic questionnaire in the conditions of the Slovak Republic. The customer segment is represented by law firms with different turnover and number of employees. Selected evaluation criteria of the National Postal Operator point to the need for modernization and more targeted settings for the delivery of letter and parcels. Nine evaluation criteria were identified. The results of this survey indicate the most suitable form of universal postal service for the selected target group.
Kľúčové slová: customer, e-commerce, pandemic, retail sale
Uverejnené: September 1, 2021 Zobraziť citáciu
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