Pošta, telekomunikácie a elektronický obchod 2022, 17(1):1-7 | DOI: 10.26552/pte.C.2022.1.1
Analýza vplyvu trendov v oblasti udržateľnosti podniku na spotrebiteľov
- Katedra spojov, FPEDAS, Žilinská univerzita v Žiline
At present, the interest of companies in building sustainable strategies is growing. However, companies have a different approach to strategy and use a variety of solutions, most of which include current trends. The aim of the paper is to identify current trends in the field of business sustainability and to find out what impact the implementation of popular trends has on consumers.
Kľúčové slová: corporate sustainability, corporate identity, shopping behavior, sustainable development
Vložený: April 20, 2022; Revidovaný: April 20, 2022; Přijatý: June 1, 2022; Uverejnené online: December 9, 2022; Uverejnené: February 1, 2022 Zobraziť citáciu
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