Poąta, telekomunikácie a elektronický obchod 2023, 18(1):18-27 | DOI: 10.26552/pte.C.2023.1.3

Analýza kµúčových faktorov hodnotenia omni-channel koncepcie 

Emília Madudová1, Marek Drengubiak
1 Katedra spojov, FPEDAS, ®ilinská univerzita v ®iline

This article discusses the importance of an omnichannel marketing strategy and discusses the importance of evaluation factors for this strategy. Utilizing Omni-channel marketing brings a cohesive sales process where all channels are interconnected, allowing customers to seamlessly transition between them. Another important factor is the individual approach to customers, taking into account their personal preferences and needs. It is also crucial for the interaction with customers to respect their preferences and provide them with relevant information and offers. All factors discussed in the paper are essential for the successful implementation of omnichannel marketing and the improvement of the customer experience.

Kµúčové slová: omni-channel, integration, customer, marketing strategy

Vloľený: June 16, 2023; Revidovaný: July 24, 2023; Přijatý: July 24, 2023; Uverejnené online: October 9, 2023; Uverejnené: May 1, 2023  Zobrazi» citáciu

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Madudová, E., & Drengubiak, M. (2023). Analýza kµúčových faktorov hodnotenia omni-channel koncepcie . Poąta, telekomunikácie a elektronický obchod, 18(1), 18-27. doi: 10.26552/pte.C.2023.1.3
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