Pošta, telekomunikácie a elektronický obchod 2019, 14(2):39-52 | DOI: 10.26552/pte.C.2019.2.6

K problematike tvorby inovácií v poštovom sektore

Mária Rostášová, Anna Paďourová

Katedra spojov, FPEDAS, ŽU v Žiline, Univerzitná 1, 010 26 Žilina

The paper deals with the application of innovations in the postal sector, where significant changes have been taking place for a long time. Through innovations, postal companies seek to gain a competitive advantage on the postal market, respond to customer demands and even create their previously unknown needs. An important part of the management of the innovation process is the identification of the elements of the innovation climate, the driving and braking forces of innovation and, last but not least, the adopted innovation strategy, which underpins all innovation processes in postal enterprises. The aim of the paper is to analyze in general the state of innovation potential in the postal sector, with an emphasis on the traditional area of letter-post items and to understand the barriers of postal operators they encounter in their efforts to innovate. There are several analytical studies on this topic in the world. The paper is based on secondary research aimed at excerpting the results of recent studies in this area.

Kľúčové slová: postal company, innovation strategy, innovation potential, postal customers

Uverejnené: September 30, 2019  Zobraziť citáciu