Pošta, telekomunikácie a elektronický obchod 2021, 16(2):84-90 | DOI: 10.26552/pte.C.2021.2.13
Intenzita využívania elektronického obchodovania v čase pandémie
- Fakulta prevádzky a ekonomiky dopravy a spojov, Katedra spojov, Žilinská univerzita v Žiline
The pandemic has affected various areas of human life and has greatly influenced consumers' shopping behaviour. Due to restrictions and measures that were introduced, consumers were forced to change their shopping ways. The intensity of online shopping has increased and consumer preferences have also changed. The aim of the article is therefore to analyse and compare consumer preferences before and during the pandemic.
Kľúčové slová: customer preferences, impact of COVID-19 pandemic, e-commerce
Uverejnené: September 1, 2021 Zobraziť citáciu
Referencie
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