Pošta, telekomunikácie a elektronický obchod, 2024 (roč. 19), číslo 1

Original contributions, Original article, Research article

Perspektíva využívania platformovej práce ako novej formy zamestnania

Mariana Strenitzerová

Pošta, telekomunikácie a elektronický obchod 2024, 19(1):1-10 | DOI: 10.26552/pte.C.2024.1.1  

The rapid rise of the platform economy is changing European labour markets. Platform work, defined as matching the demand and supply of paid work through an online platform, brings new challenges to workers. This is a new trend that is starting to develop in Europe. The aim of the article is to point out various aspects related to the platform work based on the results of primary and secondary research.

The Impact of Black Friday on Slovak Retail and Consumer Behaviour

Viktória Cvacho, Radovan Madleňák

Pošta, telekomunikácie a elektronický obchod 2024, 19(1):11-18 | DOI: 10.26552/pte.C.2024.1.2  

The article analyses the impact of Black Friday on retail, consumer behaviour, and the development of e-commerce, with a focus on the specifics of the Slovak market. The article examines psychological factors such as the sense of urgency and fear of missing out, cultural differences, and economic determinants. The findings indicate that Slovak consumers prefer affordable products, particularly in categories such as electronics and cosmetics, and are increasingly relying on online platforms for shopping. Unlike Western Europe, where sustainability plays a significant role, the Slovak market remains primarily price driven. The implementation of new...

Exploring the Implementation of Artificial Intelligence in B2B

Maryna Konovalova, Tatiana Čorejová

Pošta, telekomunikácie a elektronický obchod 2024, 19(1):19-28 | DOI: 10.26552/pte.C.2024.1.3  

This article examines the implementation of artificial intelligence in the B2B sector through an analysis of existing scientific literature and industry reports. Based on the review of scholarly studies, it highlights key technologies and methods that are transforming sales and marketing processes. The research reveals that artificial intelligence facilitates the automation of routine tasks, the analysis of large datasets, and the personalization of offerings, leading to increased customer satisfaction and more efficient sales strategies. The discussion addresses the impacts of artificial intelligence on efficiency, innovation, and the adaptation...

Transportation and Location-Allocation Problems

Peter Malacký

Pošta, telekomunikácie a elektronický obchod 2024, 19(1):29-35 | DOI: 10.26552/pte.C.2024.1.4  

This article provides a comprehensive overview of transportation and location allocation problems within transportation and logistics systems theory, with emphasis on their mathematical formulations. Recent research developments, including optimization approaches and real-world applications, are discussed. Two case studies from the Slovak automotive sector highlight practical implementations, specifically plant location and inbound logistics optimization.