Pošta, telekomunikácie a elektronický obchod, 2014 (roč. 9), číslo 2
Atribúty úspešnej virálnej správy určenej pre študentov
Petra Hollá Bachanová
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):1-8 | DOI: 10.26552/pte.C.2014.2.1 
The article is dedicated to the issue of viral marketing. Describes its historical development, its different types and evaluate its positive and negative aspects. The aim of this paper is based on a survey to identify the attributes of a successful viral messages designated for students.
Využitie sociálnej siete v marketingu podniku služieb
Jakub Cíba
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):9-16 | DOI: 10.26552/pte.C.2014.2.2
Užívateľské testovanie webovej stránky s využitím očnej kamery
Lucia Dobáková, Alena Chrenková
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):17-26 | DOI: 10.26552/pte.C.2014.2.3
The article is focused on user testing of website through eye-tracking. First, there is characterized user testing and its steps, and then eye-tracking is described as a tool for testing the website of selected e-commerce on target group. In conclusion, there are results of testing and suggestions for improving the website.
Riadenie ľudských zdrojov v marketingovej a eventovej agentúre v kontexte modelu 5P
Monika Ďugelová, Mariana Strenitzerová, Mária Šubíková
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):27-32 | DOI: 10.26552/pte.C.2014.2.4
Schuler's 5P model of strategic human resource management moulds various human resource activities with strategic needs. The purpose of our paper is to show the possibilities of usage the 5P model in marketing and event agency.
Zlepšenie stratégie firmy na základe analýzy zoraďovania lokálnych výsledkov v Google
Marek Ďurica, Lucia Švábová
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):33-41 | DOI: 10.26552/pte.C.2014.2.5
The paper deals with the analysis and quantification of some characteristics of firms that may affect ranking of firms in local search using the search domain Google. Confirmation and quantification of the impact of some qualitative and quantitative characteristics of the firm can be used to formulate recommendations for improving corporate strategy of the firm for acquiring new customers.
Reálna identifikácia vybraného komponentu v automobilovom priemysle prostredníctvom RFID technológie
Peter Kolarovszki, Jiří Tengler, Juraj Vaculík, Ondrej Maslák, Jakub Unucka
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):42-48 | DOI: 10.26552/pte.C.2014.2.6
Mapovanie podnikových procesov v poštovom podniku
Martina Kováčiková, Eva Vojtková
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):49-53 | DOI: 10.26552/pte.C.2014.2.7
The paper deals with the issue of process management, specifically focuses on the demonstration of processing the processes to the path diagrams. The issue of process management is closer specified to the processes in the area of collection and delivering of shipments.
The formation and development of social capital of the postal service
Olga Liva, Ivan Stríček
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):54-59 | DOI: 10.26552/pte.C.2014.2.8
The article deals about development of social capital in postal services, which currently present one of most needed area of improvement in this sector. Mainly for national postal operators is necessary to improve approach of employees in affiliates.
Kódovanie označovania zásielok na fyzickej úrovni nosiča informácie
Ondrej Maslák, Juraj Vaculík
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):60-67 | DOI: 10.26552/pte.C.2014.2.9
The article briefly deal with the Electronic Product Code, and the possibility of its use for labeling of shipments for postal operators.
Význam sociálnych sietí v marketingovej komunikácii podnikov
Katarína Moravčíková, Ivana Weissová, Peter Majerčák
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):68-78 | DOI: 10.26552/pte.C.2014.2.10
Marketing strategies are currently changing because of new resources that they use. Internet in its early days was the primary source of information, but today his role is significantly changed, it is still evolving and transforming. With the emergence and rapid rise in popularity of social networking has changed the marketing tools and that is why social media marketing arose.
Zkoumání vybraných forem fyzikálních vlivů pří měření s RFID technológií
Jiří Tengler, Peter Kolarovszki
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):79-86 | DOI: 10.26552/pte.C.2014.2.11
This paper deals with examining specific forms of physical influence that may affect the measured results obtained through RFID technology. In this article we will look for dependencies between selected forms of physical effects and measured values.
Návrh zákazníckej karty pre poštového operátora
Juraj Vaculík, Alena Kovalíková
Pošta, telekomunikácie a elektronický obchod 2014, 9(2):87-94 | DOI: 10.26552/pte.C.2014.2.12
Topics such as attracting and retaining customers is important for the company. This is related to the interest of various innovative technologies. One such may be the NFC. The first implementation of the deployment of NFC in the world has shown its benefits and gradually promoted in different areas. The main subject of the paper is to design a customer loyalty card-based NFC / RFID. The proposed system is designed for the operator, but is applicable to any service providers, retail or wholesale.